Uncover local gems to make your own

The Challenge

Precinkt features places to visit in local areas all around the world, showing the hidden and quirky spots you don’t find in your standard travel directory.

Precinkt’s had the following goals:

• To attract more followers and keep them coming back for more
• Develop a community and engage photographers to become a contributor to the site
• Attract advertisers

The Solution

After a thorough analysis of usability, information architecture, work flows, content and functionality we developed a detailed strategy document which then formed the basis of a re-design.

Here are some of the new features:

• A smart search that suggests Precinkts or places that match the entered keywords while you type
• Filter options to search for Precinkts in a particular city and area
• Slide functionality to browse through Precinkts without having to load another page
• A deeper information architecture that included a details page for Precinkt as well as each place within the Precinkt
• Use of symbols to visualise the type of place you are looking at
• Integration of social media buttons and commenting
• Integratiion of Google Maps
• Nearby Precinkts and places
• Call-To-Action elements
• Advertising spaces