A complete brand refresh.

The Challenge

M.O.D – Miracle of Denim – is a successful and innovative German jeans and sportswear label.  The challenge was to upgrade the old look & feel of the brand to be more up-market and prepare it for international marketing campaigns.

The Solution

The New Site

We developed a new M.O.D corporate identity which guided the look for the photo shoot of the new collection. The new M.O.D website has a rotating full screen background and is viewable in German and English.

Mobile Sites

Instead of simply replicating the website, we have designed new versions that are specifically tailored towards the usability and technical requirements of the mobile devices.
visit ipad site | visit iphone site

Blog

The M.O.D blog features behind the scenes footage, news, photo galleries, a twitter feed and press materials. The design of the blog integrates with the new branding of M.O.D.
visit blog

Login Area

This website is exclusively for M.O.D retailers and press to view VIP information. The login area features an event calendar, media library, “store locator” for distributors worldwide and a shop for POS materials.

Facebook Marketing

We created two custom Facebook tabs: ‘Be a part of us.‘ displays the new collection and accessories range & ‘Shop till you drop‘ promotes the new M.O.D online shop.

Email Marketing

A email campaign was send to all newsletter subscribers, retailers and press to promote the launch of the new website.

The Results

Since the launch of the brand refresh, M.O.D has increased their social media followers dramatically. The login area has generated positive feedback from retailers.